Human.
Approximately.

You know the feeling.
You just don’t know
what to call it.

A particular kind of loneliness. A memory that feels warmer than it was. The strange comfort of knowing someone else has felt it too.

Approximately Human starts there. We make videos and ask a simple question: what’s a feeling you can’t quite put into words?

Your comments become the starting point. We listen, find a word, and turn it into something you can wear. Not a perfect definition. An approximation.

Something worth
putting a limit on.

There will be 100 words. Each word gets one clothing drop. One shirt per 1,000 combined followers, with a minimum of 10. We record the count before the release, fix the quantity, and make each purchased shirt to order.

When a drop sells out, it stays in the archive. When all 100 are complete, we stop. The ending is part of the idea.